The expanded operations and services in Pakistan will enable PIC Solutions to extend its client base in the South Asia marketplace, spearheaded by Azam Razzaq the new Senior Relationship Manager from the United Kingdom.
Azam is based out of the PIC Dubai office and has 16 years of sales and marketing experience, including 12 years of providing solutions to the financial services industry within the Europe Middle East Africa region. He has previous Middle East experience with IBM where he focused on the banking and finance industries. Azamâs previous solutions experience includes risk management, real time analytics, integration and compliance.
He is a graduate in Computing and Mathematics from the United Kingdom. In addition, Azam has a keen interest in Islamic Finance and is currently studying for the IFQ.
Ian Read, General Manager of the PIC Solutions MENASA region comments, âPIC Solutions expansion into Pakistan is a strategic move that will enable us to further serve the South Asia markets. We recognise the importance of this rapidly developing region and we are keen to build our presence in this part of the world. We see working in South Asia as a natural extension to the emerging markets of the Middle East and Africa, where we have many years of experience. The addition of Azam, who is dedicated to just the South Asia region, will further enhance our capacity to deliver to the existing and new client base in Pakistan and beyond.â