One of UK’s most respected public sector publishers, Dods, selects Datanomic’s dn:Director for single customer view of its client records

14 August 2008

Data Quality specialist, Datanomic Ltd, today announced that public sector publishing giant, Dods, part of Huveaux PLC, has selected Datanomic’s dn:Director to deliver a single customer view of its client records. Dods’ customer records include separate databases that span readership of its numerous print publications, directories, and online magazines, as well as participation in the monitoring, training, recruitment, events and polling side of its business. The company’s reputation for quality and accuracy is well suited to Datanomic’s ability to deliver reliable customer data insight.

Dods is the leading political information, public affairs and policy communication specialist in the United Kingdom and the European Union. The company is helping to drive the Transformational Government agenda and facilitate Collaborative Working in the public sector.

The company is the natural partner for Government, policy makers and policy influencers to communicate effectively with the public affairs and policy making community. Since 1832, Dods earned an enviable reputation built upon providing contact and biographical information about and to the Houses of Parliament and the Civil Service. Renowned for the quality, accuracy and relevance of the political information it provides, it is one of the oldest political publishing houses in the world offering some of the most regarded and respected political titles in the industry.

“We’ve grown very rapidly as a company and our brands have been acting in parallel to date without much cross-over or co-ordination of our data,” said Simon Thompson, Group CIO of Dods. “Internally, we have decided to move to a customer-centric view, looking at how our products and services can best support individual clients and groups, while enabling us to better leverage the value of our data. This will not only increase our customer service, but also increase our internal efficiencies in regard to print runs, list maintenance and the ability to analyse key revenue-generating data. We looked at a number of systems and felt Datanomic’s dn:Director was the most flexible. It was easy for business users to understand and won’t impose a burden on our IT department.”

Dods will be deploying dn:Director later this month. The system will be managed within Dods’ Data Quality Department, and will enable Dods to follow best practice for data management across the organisation. The company expects to see a full return on investment within twelve months of deployment.

“We wanted a living system that gives us an holistic view of the people data within the various data silos associated with each of our products and services,” added Thompson. “For example, we have different divisions that run training, newspapers, websites, events and awards. Datanomic’s dn:Director will help integrate the data from these different parts of the business, enable us to track a customer’s individual interests, and provide us with business intelligence through a single customer view that can be used for lead generation and business planning purposes. By the nature of our business, data is a strategic asset for us. Datanomic’s dn:Director’s dashboard will enable our business heads to gain a complete view of our data, and increase customer service and efficiencies. In addition, we will immediately be able to see what data fields are missing in our government directories, such as MPs’ phone numbers etc, and it will also give us visibility of whether journalists are tagging articles to the content management system.”

Dods is regularly highlighted in independent 'best read' research, and the company's publications link the political communities of the United Kingdom and Europe, furthering democratic progress and aiding political transparency, allowing readers to keep abreast of political developments at all levels. Datanomic’s dn:Director will enable Dods to continue to build on its reputation for data knowledge in the government sector, and help provide a foundation for business growth by maximising its data assets.

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