Thunderhead NOW, based on the companyâs one-platform-for-all-communications paradigm, provides a complete solution for the creation and delivery of personalised, multi-channel business communications. Web-based, NOW 4.0 manages high-volume batch and real-time interactive communications and documents, ensuring context and consistency for successful customer engagement.
NOW 4.0 offers role-based functionality, designed to be easily integrated with key business processes and applications. This integration is facilitated by NOWâs service-oriented architecture, enabling it to combine with CRM and customer service applications as well as leading BPM and ECM products to extend the business value of an organisationâs existing infrastructure technology.
âCustomer engagement is a key strategic issue and organisations need to think beyond just producing output for customers,â said Thunderhead CEO Glen Manchester. âForward-thinking organisations understand that communications must be delivered in the context of business processes. Each communication should deliver value to the customer and produce outcomes that enhance customer retention and acquisition.â