Prudential Asset Management selects IMPACT for equity decision support

Sydney - 1 April 2008

Prudential Asset Management has selected Impact Investing’s IMPACT system as their strategic model construction tool to be deployed and used in the company’s offices throughout the Asia Pacific region.

The product was chosen following a selection process that included a detailed trial period. Prudential users will benefit from the systems easy navigation, drill-down and graphical analysis and powerful pre-trade ‘what-if’ capability.

“We selected this system because of the value it can add to our equity investment process. Using the system we can review exposure, risk, performance, style and our internal analyst recommendations and then make strategic decisions by being able to see the full picture,” said Guy Strapp, Regional Head of Investment Management, Asia, Prudential Asset Management.

“Prudential Asset Management is one of Asia’s largest and most successful fund managers. We are very excited by the opportunity to work closely with the fund managers and senior management team to develop and deliver market-leading tools. We welcome the opportunity to build a long term relationship,” said Nigel Allfrey, CEO of Impact Investing.

“Impact Investing have smoothly interfaced with Charles River IMS for portfolio and security data updates. As part of our workflow requirements, Impact sends strategic decisions downstream to the OMS. Technically, the application is very flexible,” said Gordon Brown, Head of Information Technology, Fund Management, Asia.

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