Communisis and Exstream Software by HP to deliver transpromotional solutions to UK customers

15 April 2008

Communisis and Exstream Software by HP today announced that they will provide transpromotional (TransPromo) marketing solutions to UK customers. Together, the companies will provide a complete end-to-end business solution that will allow leading financial services and utility companies to communicate targeted, relevant messages to their customers and benefit from transpromotional opportunities.

Communisis will utilise Exstream’s enterprise software solutions to drive its direct marketing and transactional businesses. Communisis has long been a leader in direct mail, having grown its statement and bill outsourcing business significantly over the last two years and this combined offering will deliver a single powerful solution for customers.

Communisis CEO, Steve Vaughan stated, “We’re building a range of services that help make our customer’s marketing communications more profitable and deliver business process improvement. Investment in the right technology, skills and partnerships is the key to successful business. Our significant investment with Exstream Software by HP underscores our commitment to develop our transpromotional offering in the UK. This shows our commitment to build profits based on technology and services as well as manufacturing and sourcing.”

Exstream Software solutions allow businesses to streamline document creation processes and produce more effective, high-volume, relevant communications for all types of multi-media delivery. Companies benefit by getting innovative and timely messages to market as much as 85 per cent faster.

Liz Cannon, group manager of Northern Europe, Middle East, and Africa (EMEA) distribution for Exstream Software by HP explains, “Communisis is uniquely placed. The company has a great reputation within direct marketing and is developing into the transactional market in a significant way. Communisis has important leadership knowledge around managing client communication processes and a strong practical capability in managing complex mailings. Together, I believe Exstream and Communisis can offer the market a more innovative approach to helping clients communicate more effectively across multi-channels.”

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