ALaS Names Larry Cenci Director of Sales and Marketing

14 April 2008

Larry Cenci, who has 25 years experience in senior sales positions at financial software companies including Calypso and Sungard, is the new director of sales and marketing at ALaS, a consulting and software firm whose clients include Morgan Stanley, Washington Mutual and Royal Bank of Canada.

A graduate BSEE from Polytechnic University (N.Y.), Cenci was president and founder of Leading Edge Technologies, prior to its acquisition in 1999 by ADP (now Broadridge). In addition to overseeing the sales and marketing of the firm’s consulting practice, he will lead efforts to increase the market share of its suite of risk management software products.

“Larry’s past successes and incomparable experience in the software industry will help us accelerate the growth of the software arm of the firm,” said Wesley Archer, president and CEO of ALaS. “We are looking forward to his leadership in this area.”

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