Annie Morris's new responsibilities will encompass all existing operations in the United States, Canada and the Caribbean.
Based in Boston, New York, Hackensack (New Jersey) and Chicago with more than 220 employees, these operations cover the full range of products and services from front to back office marketed throughout the region and designed for every type of collective and institutional asset manager and hedge fund.
After holding positions at Morgan Stanley and Merrill Lynch, Annie Morris joined the LongView Group in 1997 and Linedata Services in 2001, heading up Product Strategy and Client Services for the LongView front office range, before being appointed to take over the operational management of all products for traditional funds in 2006.
Anvaraly Jiva, CEO and Chairman of the Executive Board of Linedata Services, said: "This appointment rounds off the appointments to the group's regional management structures, already appointed in Southern Europe and Northern Europe. The personal role played by Annie Morris in the success of our LongView and LyNX products, coupled with her strong knowledge of the financial sector, will be assets in accelerating our growth in this highly strategic market."