The re-branding reflects the strong combination that was created by SDL plc's acquisition of Tridion on May 18th 2007. As a division of the SDL group, SDL Tridion will deliver the industryâs most comprehensive Global Web Content Management solution for communicating with multiple target audiences on a global basis.
SDL Tridion CEO Pieter Varkevisser comments; âOur new brand emphasises our joint vision and our strong belief in the additional opportunities that the combination with the SDL group provides.â
The theme of the new brand is âCommunication that connectsâ expressing SDL Tridionâs vision that connecting in a consistent way to the right people in the right language and through the right channel allows organisations all over the world to make a difference.