Rivercalm and kapronasia partner to offer international marketing consultancy and services

London and Shanghai - 27 September 2007

Rivercalm and kapronasia have today announced a partnership that will enhance the depth and breadth of services for technology and financial services companies who seek to develop and expand into China.

There is a level of complexity that is added to the go-to-market strategies of companies who wish to do business outside their country of origin. The services and expertise offered through this partnership provides in-country expertise, local language skills and the support of executives who understand the challenges to be overcome in order to achieve success.

The market is full of stories from companies who have jumped into new markets, spent a lot of money and time yet nowhere near achieved their goals to create a firm footprint in the new region. There are many lessons to be learned and Rivercalm and kapronasia can help minimise the risk of new market entry with prudent strategies and execution of business development activities.

Utilising a proven methodology of researching local markets, developing strategies that meet the demands of that market and executing tactical activities to turn those opportunities into commercial success underpins the Rivercalm and kapronasia approach. Both companies have a commitment to providing business development opportunities for their clients whilst building brand value and raising awareness of their client's success in these new markets.

Jenny Swift, Managing Director of Rivercalm said, "Working with kapronasia allows our clients to extend their businesses into China with in-country expertise to support their needs. Understanding local customs and business etiquette in China is critical to success. The kapronasia team has over 20 years of experience in the region, in particular the financial services sector, which is invaluable support for companies expanding into the region.
With this partnership, we can now offer our clients easy access to expertise and value for money services."

"Technology spend by Financial services firms in China is poised to grow by nearly 10% per annum for the next 5 years. The opportunities are great, but there are a lot of possible pitfalls in planning and execution. Kapronasia helps its clients overcome those potential pitfalls to take advantage of the opportunities through a comprehensive understanding of the market as well as local execution," kapronasia founder Zennon Kapron said. "The opportunity to work with Rivercalm is very exciting. The partnership is a very natural fit as it both extends the services that Rivercalm can offer their clients and gives kapronasia the opportunity to work with a well established and highly regarded organization in the technology marketing industry."

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