SURVEY ON IPHONE USE IDENTIFIES BARRIERS TO FINANCIAL SERVICES INDUSTRY ADOPTION

Waltham, MA - 24 September 2007

A majority of financial services companies do not currently consider Apple's iPhone to be an enterprise device despite its appealing browser and other positive features, according to a recent survey of top banks and asset managers by Pyxis Mobile, the leader in mobility solutions for Financial Services.

The survey found that some major features such as security and lack of business applications were keeping the iPhone from the enterprise list.
92% of respondents felt that iPhone's security would need to be improved in order to be used by financial services firms and 83% stated it is not the preferred device for business applications. Other issues raised were the device's lack of Outlook connectivity and its robust entertainment applications, which it was felt could decrease worker productivity.

The survey also confirmed few financial services employees are currently requesting support for the device: 83% of respondents indicated that 5% or fewer of their institutions' employees have inquired about support for the iPhone, and no respondent indicated more than 10% of their staff had made the request.

Despite these conclusions, Shane Hughes, CEO at Pyxis Mobile, the leader in mobility solutions for Financial Services, could see a possible path for enterprise inclusion. "The iPhone could be included in the enterprise buy list if some of the security and connectivity issues this survey revealed are addressed. While the iPhone offers stunning technology and a unique user interface, Apple will need to enhance security features, increase battery life, and provide access to Outlook Exchange and other business applications to capture significant market share within the financial services industry."

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