San Mateo, CA / East Brunswick, NJ – 17 September 2007


Master Data Management Partnership Announced at Gartner MDM Summit with Joint Speaking Engagement Entitled, “How Leading Financial Services Firms Succeed in Data Governance and Master Data Management”

Siperian, Inc. - developers of an industry leading master data management (MDM) platform – and BusinessEdge Solutions, Inc. - a leading industry-focused business and technology consulting firm - today announced a strategic partnership. The combination of BusinessEdge’s industry specific consulting expertise and Siperian’s innovative MDM platform provides financial services firms with a solution framework and business-specific templates to accelerate strategic initiatives including client on-boarding, trade automation, compliance, and risk management. In support of this partnership, BusinessEdge is adding Siperian MDM Hub™ to their reference architecture as their client and counterparty data platform of choice.

“Our new partnership with Siperian combines our deep, industry expertise in financial services with Siperian’s widely implemented and proven MDM platform,” said Dave Schuette, Chief Strategy Officer of BusinessEdge Solutions. “As a result, financial services firms now have the ability to incorporate a solid data integration or counterparty master infrastructure that can deliver rapid implementation and substantial ROI.”

Today, financial services firms are competing more than ever for profitable clients and many are struggling to solve their customer and counterparty data integration challenges. By providing financial services firms with accurate and reliable customer-centric views - whether for use in sales, marketing, compliance, or to reduce operational risk – they can now establish a trusted source of client and counterparty data to help improve business processes and customer profitability. Siperian and BusinessEdge have developed proven and scalable solutions that offer a low risk and rapid-return alternative to deliver on the promise of customer-centric views.

“Financial services firms are continuously looking to improve their operational processes, deal with regulatory compliance and increase the accuracy of trade automation in light of increased competitive pressure,” commented Peter Caswell, President and CEO of Siperian. “BusinessEdge’s leadership in strategic consulting, process improvement, and client centricity, coupled with our industry leading flexible MDM platform, provides a unique opportunity for financial service firms to quickly implement customer- centric solutions with a high level of confidence; and more importantly, deliver business results within a very short time frame.”

In support of the new partnership and their ongoing commitment to the financial services industry, the two companies will present a joint session during the Gartner Master Data Management Summit 2007 in Hollywood, Florida. The session entitled: Case Studies: How Leading Financial Services Firms Succeed in Data Governance and Master Data Management, will be presented on Thursday, September 20th from 3:45-4:15 pm EST. Attendees will learn why most data governance and MDM initiatives fail even before they begin, and that success depends upon employing the correct governance framework and a flexible MDM technology that will support the framework.

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