Portrait Software Strengthens Leadership Position in Customer Interaction Marketplace with Innovative Offerings and Customer Wins

Boston, MA - 8 November 2007

Portrait Software, a leader in customer experience management and interaction optimization solutions, continues to lead the way with an increasing number of organizations choosing to work with Portrait. Portrait’s next-generation analytics-driven solutions extend companies’ existing CRM environments to enable more personalized and relevant customer interactions that are more profitable and augment the level of service provided.

Recent new customer wins include one of the world’s largest financial services firms. The firm has purchased Interaction Optimizer, Portrait’s real-time decisioning solution that intuitively recommends the “best next action” during individual customer interactions to drive new revenues and improve long-term customer satisfaction metrics. This win is based on a business case that predicts an ROI of 300%, with payback in less than 2 years.

“According to leading industry analysts, customer interaction solutions is the fastest growing segment of enterprise marketing solutions - growing at 26% per annum” remarked Nick Randall, Chief Executive Officer at Portrait Software. “We’ve seen a remarkable increase in interest in our solutions over the past months and this is clearly an indication of the increasing recognition that optimized customer interactions are a critical driver of long-term customer value.”

Portrait Software is focused on enabling best-in-class customer-centric organizations engage in “Intelligent Dialogs” with their customers. From an organizational view, this involves making sure that the flow of information, business processes and customer interaction technology are tightly aligned with customer-facing systems across the marketing, sales and services departments. It also means that customer needs and business goals are treated with equal importance as marketing campaign goals.

Portrait has also signed on key customer wins for its next-generation campaign segmentation modeling solution - Uplift Optimizer. Already, three of the top ten banks in the US are using Uplift Optimizer to target profitable customers and increase ‘wallet-share.’ As another key benefit, Uplift Optimizer provides a win / win to banking customers by slashing the volume of irrelevant mailings while eliminating costs associated with marketing to those who are not likely to respond.

Three global telecommunications service providers are also now using Uplift Optimizer to predict which customers are more likely to churn when targeted with marketing message - for example customers who are at the end of their service contract that are prompted, through marketing, to defect and look for competitive offerings. Portrait’s Uplift Optimizer enables organizations to focus marketing on those customers who are likely to renew their contracts, which has a direct impact on profitability.

“Our customers’ real-life results are proof that with the right investment in customer interaction and leading-edge analytics solutions, organizations with a best-in-class outlook can expect to see a significant impact on incremental revenues within a short period of time,” said Mark Smith, Executive VP at Portrait Software. “In one customer example, their response rates for inbound customer calls went from less than 1% to an incredible 40% within the treated group. These are powerful numbers that translate into millions of dollars in sales over and above cost savings achieved.”

Continued investment in product development and an expanded sales and marketing team enable Portrait Software to stay focused on bringing next-generation customer interaction and analytics solutions to market.

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