AlternativeSoft expands to the US and Canada

27 November 2007

AlternativeSoft has named Serge Berger Vice President and Head of Technical Sales for the Americas. Serge will be responsible for expanding the large US and Canadian client base.

Prior to joining AlternativeSoft, Serge worked at JPMorgan in fixed income credit sales and trading focusing on Swiss institutional clients and private banks. He brings to AlternativeSoft a wealth of industry experience and contacts as well as technical knowledge in the financial field.

As Head of Technical Sales for the Americas, Serge will be based in AlternativeSoft’s newly established office in New York City on 14 East 60th Street. He will concentrate on enhancing the client base within the growing fund of hedge funds, banks and other institutional investors.

“With the increased access and growing use of alternative investments by investors, minimizing the probability of extreme negative returns of hedge fund portfolios will continue to play a predominant role in the market. "Solutions that help to keep an eye on downside risk and allow fund selection by separating 'alpha' from alternative 'beta' offer great opportunity,” said Serge Berger.

"Expanding our business in New York, the world’s leading financial center, is a key component of AlternativeSoft’s growth strategy. We want to stay close to our clients and prospects' base and New York was a natural step for our company as it has the largest concentration of hedge fund managers in the world,” said Stephan Joehri, CTO and Partner of AlternativeSoft.

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