Scottsdale, AZ - 26 November 2007

FiREapps, the leading provider of Foreign Exchange Exposure Management Technologies, today announced the appointment of Lee Atkinson and Debbie Waller as executive sales managers. Atkinson and Waller bring over 30 years of combined and demonstrated enterprise application software expertise and will be responsible for U.S. product sales and services both for the Southwest and Northwest territories respectively.

Atkinson is a career sales executive in both enterprise and on-demand software applications and previously served as director of sales for E.piphany. He has a solid track record of developing strong relationships and was responsible for driving rapid business growth for several start-ups including Skyway Software and Antenna Software. Prior to E.piphany, Atkinson served in senior sales roles at Siebel Systems, Dexterra Corporation and Aurum Software.

Waller joins FiREapps with diverse experience throughout all aspects of revenue generation and has a solid foundation of sales leadership and proven business development. In her most recent role, Waller was a senior sales executive at Thomson NETg, a leading SaaS provider of on-demand solutions for global enterprises, government, education and small to medium-sized businesses. Waller has extensive experience growing technology companies in multiple markets, also holding senior sales positions at AirTouch Cellular and United Loose Leaf.

"Both Lee and Debbie know how to build outstanding relationships with large, complex customers,” said Wolfgang Koester, CEO of FiREapps. “Their success has been based on the delivery of tangible, long term business value and their experience will be a vital asset as we accelerate the growth of our business throughout the Southwest and Northwest territories. Our ability to attract, hire and retain the industry’s best talent is a result of our ongoing investment and commitment to building strong business relationships. I look forward to working with both Lee and Debbie as we continue to expand our footprint for helping companies manage their FX exposures in an increasingly global economy.”

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