Blue Systemsâ view-only software is the result of five years of research and development and the product of the management teamâs decades of trading experience. The software is professional-grade and is designed to meet the information and charting needs of traders and investors who need to stay abreast of financial markets around the world, 24/7, but increasingly want to do so at a lower cost per month. For this market, Blue Systemsâ price points are innovative and disruptive.
blue and blue mobile have equally been designed to appeal to the emerging retail market for financial information software. With its intuitive user-interface, consumer feel and unrivalled affordability, Blue Systems plans to open up the retail consumer marketplace worldwide.
Bob McDowall, senior analyst at Towergroup, said: âThe Blue Systemsâ business model, which will provide low cost market data software to a wide range of financial professionals, has the power to be a highly disruptive model in the market data space. It would also be a low cost and efficient means for retail customers to follow markets through mobile devices."
To speed adoption of its technology, Blue Systems has incorporated a number of significant innovations into the software that go beyond current offerings, especially on mobile devices:
o By early 2008, Blue Systems plans to offer high speed, low latency access to up to 94 global exchanges and 1,400+ currency pairs (market data from Interactive Dataâs PlusFeedSM) with 55 more emerging market exchanges being added during 2008 (Source: World Vest Base).
o Comprehensive professional-grade analytics on both desktop and mobile:
o Bar, line, candlestick and spread charts viewable in any timeframe
o Level I and Level II market depth (where available)
o Multiple quote boards can be set up and opened
o Innovative patent-pending screen views
o Market-leading bundling of content, included in low monthly subscription price [see below]:
o Dow Jones premium newswires (Source: Dow Jones Newswires)
o Company financials on 51,000 stocks (Source: World Vest Base)
o Interactive Dataâs GTIS foreign exchange feed
o Fully integrated Instant Messaging platform that will support Yahoo, MSN, ICQ, Google, AOL and both Blue Systemsâ applications
Sulim Malook, CEO and co-founder of Blue Systems, said: âHaving spent five years developing a high quality product using our own experience and with input from professional traders, we are excited to be announcing the launch of blue and blue mobile. We firmly believe that by providing affordable software that incorporates the 30% of the content that traders use 90% of the time, we can revolutionise the way people keep abreast of financial markets anytime and anywhere and meet the needs of the rapidly developing retail marketplace worldwide.â
David Hann, general manager, EMEA at Interactive Data Real-Time Services, said: âWe are seeing increased demand from traders and individual investors to access low latency market data around the world, around the clock. Earlier this year, Blue Systems developed a bespoke interface to our API to assist our delivery of content from PlusFeed, our consolidated, low latency global datafeed, to end users. With the launch of blue and blue mobile, we believe that Blue Systems has an interesting, scalable model that can help meet the worldwide demand in the low cost market data industry.â
Blue Systems has an aggressive plan over the next two years of targeting the financial community in both developed and emerging markets. Core to Blue Systemsâ strategy is broadening the use of financial data beyond the professional trading community to include bankers, lawyers and accountants, who are all demanding market data to better understand and service their clients, many of whom are quoted companies, but have never been able to justify the software costs. In addition, in both developed and emerging Asian markets, Blue Systems will partner with mobile operators, handset manufacturers and mobile distributors to reach the widest possible retail audience. Both products will be available as branded and white-label services.