SPOT is a client relationship management tool, designed to improve identification of cross-selling opportunities for Relationship Bankers by using actual credit data and latest company financials. Underpinned by a flexible and configurable rules engine, SPOT will identify key product opportunities. It will also enable sales teams to see precisely which of their investment products are right for their clients needs and why, as well as supporting ABN AMROâs strategy for increasing collaboration across the sales teams.
GFT has been working with ABN AMRO for the last two years, developing a client data repository and the SPOT application, which has been created to sit on top of this repository as a business intelligence platform. The technical delivery was managed by Jinal Shah, Advisory IT in partnership with GFT. The on-line automatic reporting functionality of SPOT distributes the results across 50+ countries
Sander Daniels, Executive Director within ABN AMROâs Commercial Segment commented âWe are delighted to have won this award for SPOT, which is a testament to our continuous innovation and investment in client relationship management solutions. Client retention is key in todayâs highly competitive market. As such the use of client management information within our daily activities has become more important. The final application is the result of close cooperation with GFTâ
Graham Underwood, Managing Director at GFT UK commented, âIt is a tremendous accomplishment for ABN AMRO and GFT to be winners of this prestigious award. The positive outcome of the project demonstrates what can be achieved through a successful relationship with the right financial services technology partner. It also shows how high-level vision, supported by investment and a technology model, can give a bank a huge competitive edge.â