Fortent Launches New Ad Campaign

New York, NY - 1 November 2007

Financial risk and compliance experts Fortent announce the launch of a print and web-based advertising campaign for Fortent Inform, a new product designed to help financial institutions cope with and minimize the burden of regulatory compliance.

Featuring images of “bankers” struggling under the weight of legal requirements coming from numerous regulatory agencies, the campaign addresses the top concern of bank compliance officers today – how to lighten the load.

Launched this month in American Banker, the leading publication of the banking trade, the advertising series called “There’s a New Way” runs until early December in the print edition and on the web site.

“In the fight against financial crime of all types – from money laundering to check fraud – one of the biggest challenges is how to manage the enormous flow of ‘legs and regs’ coming from the regulators – from the OCC and the Fed to the SEC,” says Ed Baum, Chief Marketing Officer of Fortent. “We wanted to speak directly to this major concern in a clear way, designed to cut through the clutter. This is a deadly serious business, but we chose to use wit and subtle humor to connect with our audience in this campaign, illustrating our understanding of their pain-points.

“The sheer volume of information – electronic and paper-based – is a concrete reality for most banks. Our research shows that the large, global banks are spending hundreds of thousands of dollars a year alone distributing the right information to the right employees. Fortent Inform completely transforms the experience of managing this glut of information, which is why we wanted to get out the message about this product in a way that compliance officers can relate to,” Mr. Baum observed.

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