With CardLikeMe, customers can easily design a personalized banking card with their favorite photograph. They can adjust the picture as desired, zoom, rotate or focus on one part of it. In addition, an online gallery of visuals is also available from the bankâs website.
This new contract demonstrates Gemaltoâs ability to offer value-added services that allow banks to differentiate themselves by delivering innovative products to cardholders. By making the card exclusive with a personalized photo, CardLikeMe strengthens the customerâs attachment, much in the same way as customizing the mobile phone or PC screen.
âWhen bank customers carry several cards, they are more likely to pay with their favorite one,â added Philippe Cambriel, executive vice-president Secure Transactions Business Unit at Gemalto. âAs a result, CardLikeMe can help move the card to the top of the wallet, which constitutes a real differentiating factor.â