Petti comes to Orange Business Services with many yearsâ experience in the financial markets, having spent nine years at SunGard Trading & Risk Systems, followed by two years at Qumas. At SunGard, which he joined in 1996, he had a number of roles, including heading the European professional services group for the division, and as managing director of much of the EMEA region. Later, as the global head of sales for SunGardâs Adaptiv credit risk product line, Petti led SunGard to a position of market leadership through a product relaunch which built an impressive blue-chip client list. Successfully taking the product line to the US market was central to the strategy and there Pettiâs team achieved significant wins for SunGard.
At Qumas, the compliance specialist, Petti spent two years setting up the financial services group, designing and executing their financial services strategy, and establishing Qumasâs European and American operations. In this role he helped Qumas to achieve and consolidate a leading position in the market.
On joining Orange Business Services Petti says: âOrange has some very exciting developments in the pipeline and Iâm delighted to be a part of this innovative and successful organisation. Trading technology is now central to our clientsâ strategy of providing speed, service and profitability and Orange is the proven leader in critical trader-to-trader communications. Our best-of-breed voice trading solutions and global voice and data backbone are the foundations for delivering on our strategy. The market has responded well to our offerings, a fact underlined by us being the fastest growing vendor in the world for three years running. I intend to build on this success by continuing to grow our market share and by taking our customers to new levels of competitiveness through our unified voice and data communications strategy.â
Guido Reynaerts led the UK for almost four very successful years. During this time he substantially increased the client base and doubled the revenues. Says Reynaerts, âWe pride ourselves on the quality of service that we provide to our customers. I know that Richard will be supported by a highly experienced team and I wish him every success in continuing with the expansion of the UK business.â