The intention to change the name was originally announced in the company's 2006 preliminary results earlier this year, and, as part of this change, the recently acquired LatentZero business will now become known as Fidessa LatentZero. This ensures that royalblue and all of its products are now known in the marketplace under the unified global brand of Fidessa.
Chris Aspinwall, CEO of Fidessa group plc, comments: "As our business continues to grow, it has become increasingly clear that we needed to focus all our marketing efforts behind a single brand in order to maximise the value of that brand. Uniting our global corporate and product activities under the Fidessa name will provide consistency and will enable us to deliver higher brand value throughout the market and media."
The Fidessa and Fidessa LatentZero product suites provide integrated multi-asset trading, portfolio management, decision support, compliance, market data and connectivity solutions to over 14,000 users at around 400 clients worldwide, serving the world's leading asset managers and brokers. The Fidessa network provides connectivity to around 1,000 buy-side institutions, 210 brokers and 82 exchanges globally.