Fluency Voice Announces New Vice President for Americas

London, UK - 5 March 2007

- As product demand increases, Fluency expands the Americas sales organization with a seasoned voice technology sales management expert -

Fluency Voice Technology, the speech recognition application company, today announced the appointment of Sam Waicberg to Vice President Americas, Sales and Marketing. Sam will be responsible for developing and implementing the overall sales, channels, and marketing strategy for Fluency Americas. He will be based at the company’s U.S. headquarters in Boston, MA and will be reporting directly to Philip Padfield, the company’s Chief Executive Officer.

No stranger to building sales organisations and with senior sales management, business development and direct sales experience in the technology industry, Sam most recently was the Vice President of Sales for Envox Americas where he was responsible for direct and channel sales of software and professional services.

Previous to this, Sam held the position of Vice President of Worldwide Sales for Ascendent Systems where he was responsible for all aspects of revenue generation and customer satisfaction. Sam also spent four years at Aspect Communications Corporation where he was first the Vice President of Sales for the Eastern Region, and then later, the Vice President of Indirect Channels for North America.

Before Aspect, Sam held positions of increasing sales management responsibility at Blue Martini Software, Crossworlds Software, and Oracle Corporation.

An industry veteran, Sam has spent his 18 year career in the communications industry contributing to the achievements of growing global organisations that feature strong teams, diligent processes, and successful revenue targets.

Philip Padfield, CEO of Fluency Voice, is looking forward to strong leadership in the Americas. “We are delighted to have someone with Sam’s background, experience and record of success joins Fluency in this critical role,” said Philip. “There is a tremendous amount of potential for Fluency in the Americas, and Sam has a proven track record of building high performance sales teams that deliver consistent performance. Sam’s leadership skills, track record, and industry expertise make him an ideal leader for our expanded sales efforts in the Americas.”

“This is an exciting time to be joining Fluency,” said Sam Waicberg. “The company has an incredible opportunity and is poised to capitalise on the growing need in the market for packaged speech applications. I am honored to join such a dynamic company and lead a very talented team in the Americas helping our customers and partners realise their potential through Fluency.”

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development