BUSINESS OBJECTS PARTNERS WITH HEADSTRONG FOR ITS OPEN APPLIANCE INITIATIVE

Fairfax, VA - 19 March 2007

Headstrong will be part of a network that will work together to deliver cutting-edge BI appliances to the market.

Headstrong, a global consultancy, today announced that Headstrong has joined the Business Objects Open Appliance Initiative (OAI). This newly launched global partner network is designed to offer customers an array of BI appliances that provide innovative and streamlined ways to deploy integrated BI and data warehousing solutions. With this initiative, customers will have the flexibility to choose the right mix of data warehouse and business intelligence technology to meet their specific business needs and maximize the value of their corporate data.

Business Objects said that its OAI encompasses extensive technology integration, joint product development, and joint marketing activities with leading Technology and Solution Provider Partners. This industry-first partner network will work together to deliver cutting-edge BI appliances to the market. Initial Technology Partners joining the OAI include: DATAllegro, Greenplum, HP, IBM, Netezza, rPath,
Teradata, a division of NCR, and VMware. Initial Solution Provider Partners in the OAI include: Andrews Consulting Group, Brightlight Consulting, Data Management Group, and Headstrong.

"With the launch of the Business Objects Open Appliance Initiative, Business Objects is taking a leadership role in delivering the power of BI appliances to the market," said Todd Rowe, vice president and general manager of mid-market business at Business Objects. "BI appliances are ideally suited for mid-sized companies with limited IT resources, however they can also deliver significant value to companies of any size looking for a completely integrated data warehouse and business intelligence solution. With our extensive partner network, Business Objects is uniquely positioned to offer companies the ability to choose the BI appliance that best suits their business needs and technical requirements."

Business Objects is working with its industry-leading Technology Partners to incorporate a wide array of hardware and software solutions in a mix of new BI appliances. Business Objects will work closely with these companies on joint development, technology integration, and marketing efforts to deliver significant value to joint customers. Business Objects has announced solutions from several partners. Headstrong has teamed with Business Objects and Netezza in offering an open appliance solution.

"Headstrong has a long and successful track record of deploying innovative, scalable, and sustainable business intelligence and data warehousing solutions that help improve our clients' business results, especially in Very Large Data Base environments," said Nicki Mehra, managing director of corporate strategy and marketing at Headstrong. "We have worked extensively with Business Objects and Netezza separately in providing key BI solutions. The opportunity to deploy a bundled software and hardware solution – customizing an appliance box to achieve business intelligence – is an approach that we are sure will appeal to many organizations."

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