Traditional marketing tools such as advertising and TV commercials are usually cost prohibitive for smaller financial institutions and the results are often difficult to measure. Fincentric Leadbuilder was designed to generate direct responses to offerings presented during day-to-day bank customer interactions. The offerings are targeted and highly relevant to each customerâs needs.
âWe selected Fincentric Leadbuilder to enable tag-on sales. We believe that asking for the business is the first step in getting the business. There is a lot of gold yet to be discovered within our client baseâ, says Mike Mathes, President of National Bank of Arkansas. âFincentric Leadbuilder will allow our frontline representatives to initiate a conversation about a related financial product, in a way that fits in the conversation naturally. And we can measure the results in real-time. We expect the pay-off to be visible from day oneâ, says Mathes.
Fincentric Leadbuilder provides warm leads to a bankâs sales teams â leads that have been generated through frontline representatives. Based on results obtained by other financial institutions using the tool, these leads have much greater close rates compared to traditional marketing campaigns.
âWe welcome National Bank of Arkansas to our fast growing user baseâ, says Robert Nygren, Chief Executive Officer of Fincentric Corporation. âWe are pleased to offer cost-effective alternatives that allow banks to meet more customer needs and to increase revenuesâ, says Nygren.