SunGard today announced the launch of Asset Arena, a new offering for asset managers and third-party administrators that will deliver tailored solutions based on the companyâs existing best-of-breed product portfolio and incorporating new components. By leveraging collaboration technologies such as SunGardâs Common Services Architecture (CSA), Asset Arena will enable customers to extend, enhance and adapt their asset management and servicing capabilities. The new offering was announced at SunGardâs annual European customer conference, SunGard Europa, in Como, Italy.
The announcement comes in response to industry demand for integrated solutions capable of supporting new global asset management strategies. Industry consolidation and convergence are driving a need for technology agility and the ability to move quickly in addressing new industry requirements. Asset Arena offers a suite of integratable components that cover the entire investment management life-cycle encompassing trading, compliance, performance measurement and attribution, investment accounting and portfolio management. Combining the functional strength of SunGardâs existing asset management solutions, the new Asset Arena offering already accounts for more than $18 trillion in assets under management.
Doug Morgan, president of SunGardâs institutional asset management business, said, âOver the past few years, our customers have shown an increasing desire for solutions that span workflows and operations. Asset Arena is our response. It is much more than a new name; it is an evolution of a strategy that has been in development for some time, requiring a re-alignment of our internal resources to build tighter product integration and stronger customer focus. Asset Arena leverages SunGardâs proven solution capabilities in the asset management space and provides a framework for meeting the needs of our customers in a more integrated way.â