Kenneth Macalister Hall, Cashmasterâs Corporate Communications Manager describes the new site as being critical to the companyâs development âitâs the new face of Cashmaster. Its launch has allowed us to take full advantage of our recent corporate rebranding, but the most important improvement is the depth of information now available online. Anyone can now watch a demo, download a spec, a case study or manual â meaning that more people will be able to appreciate just how our machines can help businesses save time and moneyâ.
In addition to demo and training videos, Cashmaster have also added an in-depth case study section, allowing prospective customers to exactly understand how, and in what context, other businesses use their machines.
Kenneth went on to say âwe want to make it easy for our customers to view our products and accessories, to understand their applications and why other companies (of all sizes) choose to use them. Weâve also tried to make the site more user friendly and interactive, with customers now able to request a free trial via a simple online request formâ.
The website contains many new features such as latest company news, improved usability and navigation, alternative text sizing options and is fully compliant with the latest Disability Discrimination Act laws.