Selero Hires Michael Cooleen as Vice President of Sales in New York

Denver, CO – 17 January 2007

Selero, Inc., a leading provider of electronic trading solutions, today announced that Michael Cooleen has joined the Company as Vice President of Sales in New York. Michael joins Selero from SAVVIS, a global IT utility services provider, where he was VP and General Manager, Financial Markets.

Prior to working for SAVVIS, Michael was Vice President of Sales at NYFIX where he was instrumental in driving new NYFIX products and services into strategic Buyside and Sellside accounts.

“Michael has spent his entire career in software and service companies serving the securities industry, and he has particular depth in the areas of order routing networks, electronic trading systems, and trade operations”, said Fred Horn, Selero CEO. “Michael’s background and Selero’s business is a near perfect match. We look forward to having him on our team.”

“I’m very excited about joining Selero as they continue to expand as one of the industry’s most innovative providers of financial services solutions”, said Michael Cooleen, Vice President of Sales for Selero. “Selero’s portfolio of high performance, cost-effective trade automation solutions, along with their proven reputation for innovation, has enabled them to win over some high profile accounts. I look forward to working with customers and the Selero management team, leveraging my skills, experience, and relationships to grow their business.”

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