SDL International, the leading provider of Global Information Management (GIM) solutions, announced today that it has entered into a strategic relationship with Tridion, a leading global provider of web content management software solutions, to enable corporations to more effectively combine modern web content management with efficient language delivery to drive business advantage on a global basis.
SDLâs Global Information Management technology, combined with Tridionâs market leading web content management system deliver a seamless capability to enable corporations to author content once, translate once and re-use across all web requirements in marketing, sales and customer support in any language. Organizations can efficiently re-use multi-lingual assets whilst any requirement for additional multi-lingual content is automatically delivered into the translation supply chain for instant publishing across the web.
âIn todayâs business climate, corporations face increasing competitive pressure from across the worldâ says Mark Lancaster, CEO of SDL. âLanguage has become the competitive battleground for companies wanting to win market-share on a global basis. SDL provides the technology to manage the complex activities through the translation supply chain, which are essential to get content into multiple languages. Tridion provides the front end management of the content creation. Together our technology provides companies with the ability to truly manage global content, providing True Global Information Management, allowing companies to reach global audiences in ways previously impossibleâ.
âIt is clear that both SDL and Tridion share a common vision,â continued Pieter Varkevisser, CEO of Tridion. âCorporations want integrated solutions that help them to market effectively across the globe and this requires modern web-content management combined with efficient global language delivery. With Tridionâs expertise in global Web Content Management and SDLâs efficient delivery of multi-lingual assets, we have established a peerless combinationâ.