Established in 2001, Brodos Romania specializes in processing electronic purchases of prepaid mobile phone airtime primarily on point-of-sale (POS) terminals. Brodos Romania also offers electronic recharge or top-up services for mobile airtime through ATMs, PC and electronic cash register systems. The company currently supports top-up purchases at more than 14,000 POS terminals in Romania. In addition to prepaid mobile top-up, Brodos Romania also offers prepaid long distance calling cards and internet services cards.
Brodos Romania has multi-year processing agreements with Vodafone S.A. and Orange S.A., the two largest mobile operators in the market. Additionally, Brodos Romania has direct relationships with the countryâs leading distributors of prepaid mobile airtime, as well as major retailers and petrol station chains.
âAs the worldâs largest transaction processor for prepaid mobile airtime, our proven POS prepaid technology and product offerings are unparalleled in the industry. Brodos Romania enables us to enter the emerging Romanian prepaid market with an established presence. We plan to leverage Brodosâ network to offer additional prepaid products to retail customers in Romania and expand their revenue streams,â said Michael J. Brown, Euronet Worldwide chairman, CEO and president. âOur expertise in prepaid processing including our international best practices will enable us to further expand our prepaid business in Romania.â
Euronet has consolidated Brodos Romaniaâs processing platform including all customer connections and point-of-sale (POS) network into Transact, the Companyâs German prepaid business. The Company expects the full year financial impacts of the acquisition of Brodos Romania to be slightly accretive to Euronet's 2007 results.
In markets like Romania, top-up or recharge growth comes frm an increase in prepaid users, from the mobile operatorsâ shift from scratch-off cards to electronic distribution and from the addition of new retailers and POS devices. Currently, the Company estimates indicate approximately 70 percent of Romania's 22 million population to have mobile phones, of which, more than 60 percent represent prepaid accounts. The increase in mobile phone subscribers in the market continues to fuel prepaid user growth.