In 2005, Office Depot decided to deploy a global analytical CRM solution. At the time, Office Depot in Europe was using SAS Marketing Automation to evaluate the financial and logistical impact of different communication plans, streamline campaign management and reduce costs but different products were used in other corporate regions.
After a multi-vendor comparison, Office Depot chose to keep SAS and implement additional key solutions of the SAS Customer Intelligence suite across its global operations, including SAS Marketing Automation, SAS Marketing Optimisation, SAS Interaction Management, SAS Web Analytics and SAS Digital Marketing.
"We wanted to leverage our experience with SAS in Europe on a global basis,â said Tim Toews, Chief Information Officer at Office Depot. âOur goal is to support our global business with a consistent set of applications.â
âConsolidating vendors is a smart move for Office Depot,â said Jim Davis, Senior Vice President and Chief Marketing Officer for SAS. âDeploying SASâ end-to-end CI suite will result in a far lower total cost of ownership than supporting multiple vendors. As Office Depot continues to grow SAS will scale with it. And with SAS reinvesting 24 percent of revenue back into R&D, weâll continue to deliver cutting-edge products that will meet their evolving customer intelligence needs worldwide.â
Office Depot selected SAS to run on the SolarisTM 10 Operating System from Sun Microsystems, Inc.