Join Former Alcatel-Lucent Treasury Manager for Webinar on Effective Foreign Exchange Risk Management

Scottsdale, Ariz. - 16 August 2007

Industry Luminary Fikre Bizuneh and FiREapps CFO/COO Corey Edens Provide Insight into Foreign Exchange Best Practices

FiREapps, the leading provider of Foreign Exchange Exposure Management Technologies, announced today that former Alcatel-Lucent Treasury Manager Fikre Bizuneh will lead an upcoming Webinar with FiREapps CFO/COO Corey Edens on effective foreign exchange exposure management and how foreign exchange exposure impacts the foreign exchange lifecycle.

During this one hour Webinar, Fikre Bizuneh will draw on the experience he gained helping to establish and manage the world class foreign exchange exposure management processes at Alcatel-Lucent, to outline foreign exchange best practices. Additionally, he will discuss trends in foreign exchange management he has observed in his new role as senior risk analyst for FiREapps. Bizuneh will be joined by FiREapps CFO/COO Corey Edens, to discuss the foreign exchange lifecycle and how foreign exchange exposure management impacts corporate balance sheets and future cash flows.

“As more organizations take their operations beyond U.S. borders, CFOs and risk managers must understand the countless new exposures they face and they need to understand the consequences of poor exposure data integrity that exists within most corporations and the decisions being made based on that data,” said Fikre Bizuneh, senior risk analyst, FiREapps. “FiREapps provides both the deep expertise as well as the only technology solution to help organizations address this difficult problem, and minimize the impact of foreign currency fluctuations on their bottom line."

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