FRACTAL:EDGE AND INCREMAX TEAM UP TO BRING ACTIVE DATA VISUALIZATION TO MICROSOFT CLIENTS

New York – 31 March 2007

Data Visualization software vendor Fractal:Edge and Microsoft Gold Consulting Partner Incremax have joined forces to bring market leading visual analysis solutions to Microsoft customers .

Incremax has been delivering business-focused Microsoft solutions in financial services, retail, healthcare and manufacturing for more than a decade. As a Microsoft Managed Partner – one of just a handful in the greater New York City area – Incremax is at the forefront of delivering the latest Microsoft products to enterprise customers.

Fractal:Edge, recently chosen by Microsoft’s Emerging Business Team as an Innovation Partner, has been recognized as an excellent example of a Certified Independent Software Vendor whose products provide substantial business value and are tightly integrated with the Microsoft product suite. Fractal:Edge’s latest product – the Fractal Map Add-in for Excel 2007 – continues to be part of the Office 2007 New Day Launch introductions taking place around the world.

“Although Microsoft provides a number of excellent solutions to create, manage and report all sorts of data, Fractal:Edge brings complementary and compelling technology to take comprehensive analysis to a whole new level.” said Kerry Gernontianos, President of Incremax. “Incremax clients immediately see how Fractal Maps can be included in their productivity tool and Business Intelligence technology roadmaps to enhance performance.”

“Fractal:Edge continues to win industry praise but it is through consulting partners such as Incremax and their long-standing customer relationships that our solutions can best be introduced to new markets and new buyers.” said John Polo, VP, Marketing and Channel Support for Fractal Edge. “Incremax’s trusted position with both its customers and Microsoft alike has been a catalyst to speed Fractal Map adoption in New York and beyond.”

Incremax and Fractal:Edge recently teamed up to present data visualization in Office 2007 to the hedge fund industry in New York, working with leading performance ranking service HedgeFund.net (HFN – a division of the Channel Capital Group, Inc). Further events are planned in other verticals to help clients speed their analysis of data and improve business results.

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