Unica builds momentum in web analytics

26 September 2006

Unica announces customer wins and participation in Web Analytics Association

Unica (Nasdaq:UNCA), has gained rapid momentum in the web analytics market since its acquisition of Sane Solutions in March 2006. Unica has experienced wide customer adoption of its web analytics solutions, NetTracker and Affinium NetInsight, from small-and medium-sized businesses to the largest enterprises seeking information about customer behaviour and marketing effectiveness. Additionally, Unica has recently joined the Web Analytics Association, the not-for-profit professional organisation that educates and unites professionals in promoting the value of web analytics worldwide.

Customers who have recently selected Unica for its web analytics solutions include: Law firm CMS Cameron McKenna LLP, Airmiles, ABN AMRO (LaSalle Bank N.A.), ACLU, American Capital Strategies Ltd., American Eagle Outfitters, eTelic, Inc., Foxwoods Resort Casino, Midwest Employers Casualty, Pioneer Financial Group, Rohm and Haas, Sterling Commerce Group, Inc., The Vermont Country Store and The Washington Times.

Unica's web analytics solutions, available both on demand and on premise, are the solutions of choice for organisations seeking to provide marketers and business users with business-critical insights and deliver an integrated customer experience across on and off line channels.

"We chose NetInsight for the solution's overall flexibility," said Ty Price, director of ECommerce for Sterling Commerce Group, Inc. "With NetInsight we are able to really dive deep into our data. We can create unlimited custom reports on the fly at virtually no cost, and set up campaigns that allow us to track the effectiveness of our advertising channels, all the way down to specific keywords. It easily adapts to our specific business situation, enabling us to track unique parameters and sift through questionable data."

Price continued, "Before NetInsight, we wondered how we were receiving some of these 'data anomalies' with other applications (high percentage of missing referrers, inaccurate number of visitors, etc). NetInsight not only had an answer for this, but helped us correct it. Everyone at our organisation can now create their own custom views of the application and gather analysis that goes beyond just canned metrics. This is helping us improve our web site and internet marketing strategies on a daily basis."

Further demonstrating its commitment to the web analytics community, Unica is taking an active role in the Web Analytics Association. Through its affiliation with the organisation, Unica is fostering understanding about the powerful role web analytics plays in managing and measuring marketing initiatives, improving the value of customer relationships, and increasing top-line revenue. In addition, Unica will show organisations how they can multiply those benefits by integrating web analytics with cross-channel marketing and customer information.

In the span of six months, Unica has gained significant ground in its leadership in web analytics and internet marketing. Key milestones include:

In March of 2006, Unica acquired Sane Solutions, LLC, a privately-held provider of web analytics solutions.

In June, Unica introduced Affinium NetInsight, a next-generation, enterprise-level web analytics solution, adding web analytics capabilities to its successful Affinium software suite.

In August, Unica launched the Internet Marketing Alliance Program to provide customers with integrated solutions for managing and measuring the effectiveness of multi-channel Internet marketing campaigns. Founding partners included 24/7 Real Media, Did-It, Efficient Frontier, and Performics.

Unica's web analytics solution was honored by KMWorld as a "Trend Setting Product of 2006" for its unique market value and favorable ratings in usability, flexibility, adoption rate and total cost of ownership.

"The Internet plays an essential role in acquiring, retaining and growing the value of customers, whether a business serves consumers or other businesses. As customers increasingly turn to online sources for research, comparison shopping and purchasing, it is critical that information once siloed in proprietary web analytics solutions is incorporated into the cross-channel analysis of customer preferences and interactions," said Yuchun Lee, co-founder and CEO, Unica Corporation.

"By developing open, flexible solutions and incorporating web analytics into our EMM software suite, we have closed the gap between online and offline customer interactions and are uniquely delivering a complete end-to-end marketing automation solution for our customers."

Unica's web analytics solutions provide marketers with the ability to analyse web traffic, online customer behavior and internet marketing initiatives allowing them to optimise web sites and cross-channel marketing effectiveness. As part of Unica's Affinium suite, these solutions allow marketing professionals to capture a customer's web behaviour and easily use this data with offline information to launch targeted campaigns that reach the right customer at the right time with the right offer, across any channel.

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