Reuters and the CBOT will initiate an integrated marketing campaign to jointly promote this connectivity. The campaign, which will include joint sales events and customer presentations, will kick off with a New York-based customer event on 26 September. Similar launch events will follow in London and Hong Kong over the next two months.
When live, Reuters buy-side customers will use Reuters Trading for Exchanges to access e-cbot through a wide range of broker dealers available on the trading service. For the broker dealers providing access to e-cbot, this represents an exciting opportunity to access and market their services to a vast buy-side community.
Stephen Wilson, Global Head of Exchange Traded Markets at Reuters, says, âIâm delighted with the establishment of this initiative. The CBOT is one of the leading futures exchanges in the world and access to it via Reuters brings real added-value to our customers. Its support for Reuters Trading for Exchanges shows the strength of this proposition, and is a powerful illustration of the shift to electronic trading in commodities and derivatives market.â
Robert D. Ray, Senior Vice President of Business Development at the CBOT said, âWe look forward to working with Reuters to bring market participants greater access to CBOT markets. Thousands of Reuters customers will now be able to trade in CBOT markets directly from their Reuters terminals. This partnership represents a breakthrough in convenience as traders will gain more flexibility in the ways they access trading opportunities at the CBOT.â
The formal launch of Reuters Trading for Exchanges is expected to take place in the early part of the fourth quarter.