London, UK - 12 September 2006

Rule Financial’s Newly Created Information Management Division to Offer Lifecyle Information Management Services, Solutions and Support

Rule Financial, the London-based business and IT consultancy, today announced its acquisition of information management consultancy Dalepride and the launch of its Information Management Division. The deal, completed at the beginning of September, will combine both organisations’ expertise to deliver strategic information management advice, solution implementation and support, to financial institutions, enabling improved business performance and risk management.

The cash and shares deal sees Dalepride’s managing director Michael Lines and its team of six consultants move to the Rule Financial Information Management Division. The Division will offer a range of technology and management services including: information management audits and payback analysis, strategy and execution roadmaps and independent systems advice. It will also offer project management and implementation of: content management, electronic document and records management and knowledge management solutions.

Michael Lines, managing director, Dalepride comments: “The efficient management of information is essential in an increasingly complex and competitive market. As the pressures of regulation become even greater, firms urgently need to revisit their approach to information management. Our strategic approach enables financial institutions to effectively manage both paper and electronic elements to improve productivity, reduce cost, meet compliance requirements and manage risk.”

Marcus Rule, CEO, Rule Financial, adds: “We have a long and successful history of working with Dalepride and by joining forces we are able to tie in and cross-sell our information management offerings to provide an enhanced client service.”

Rule continues: “Our strengthened team will work with organisations’ existing infrastructure, using the latest technologies to find the best solution for managing information across an entire organisation with minimal disruption and outlay.”

Rule Financial specialises in developing, implementing, integrating and supporting operating models for the wholesale banking sector. Dalepride provides information management services to a broad range sectors from legal services to the government.

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