FRACTAL EDGE EXPANDS NEW YORK PRESENCE

New York, USA - 31 August 2006

Wall Street Market Risk Clients Drive Active Visualization Demand

Fractal Edge, the recent winner of the Waters Magazine Award for Best Visualization Provider , is expanding its market reach in New York, adding key new hires and channel solution providers. With a larger New York facility to deliver interactive Fractal Map solutions to Wall Street clients in risk management and trading, the company aims to increase penetration in this and other industries.

Fractal Edge’s patented circles-in-circles visualization solutions help clients quickly and accurately examine tens of thousands of information points in a single interactive image. The technology is currently being used by 7 of the top 10 global investment banks in market risk management, BPM, compliance, financial control and other business applications where business users’ goals are to minimize risk and maximize business performance. Key clients such as Citigroup, CSLA, Hedgefund.net and industry analysts are confirming that active data visualization solutions are successfully changing the way that business users identify and analyze data being lost in traditional grid-based reporting formats.

Helping bring Fractal Edge products to market are Glen Jasionowski, Vice President, US Sales and Alliances, and Adam Finden, Director, Product and Partner Support, both veterans in selling and delivering complete business solutions to the exacting standards required in the financial markets. “It is not often that you get the opportunity to introduce solutions that give a quantum leap to business users drowning in large, complex or fast moving data”, said Jasionowski. Glen is responsible for extending Fractal Edge’s Financial Services reach with existing global clients and through channel partners.

Adam Finden is responsible for US Product and Channel Partner Support as well as delivering professional services to Fractal Edge customers. “I am amazed by the reaction of users when they see their own information made available in a Fractal Map. In a glance their own business performance comes to life.”

Fractal Edge has recently launched its Channel Partner program aimed at securing business performance consultancies, design and configuration solution providers and independent software vendor partners.

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