Metavante Corporation, the financial technology subsidiary of Marshall & Ilsley Corporation (NYSE: MI), today announced that Arkansas-based First Security Bancorp has chosen Metavanteâs suite of marketing automation solutions to drive customer communications efforts. With over $2 billion in assets, First Security also employs Bankway software, a Metavante core bank processing solution.
âUnderstanding our customersâ behaviors, preferences and preferred channels of communication were among our challenges,â said Reynie Rutledge, chairman, First Security Bancorp. âWe needed to define their needs and align them with our business strategies. The integrated solutions that Metavanteâs NuEdge product provides can help us retain our existing customers and attract new ones, plus assist with referral management, cross-selling and up-selling, to improve our bottom line.â
A Bankway client since 1985, First Security is the first Metavante Banking SolutionsâBankway client to leverage Metavanteâs NuEdge Suite, an advanced marketing automation solution, to integrate, consolidate and segment its customer files for targeted marketing communications. With NuEdge, First Security will be able to more effectively target, cross sell and expand its customer relationships, and make better informed marketing decisions. Through enhanced integration, the NuEdge Suite brings together all critical customer, household and account information from the Bankway platform to provide the basis for marketing actions and decisions. Now, all Metavanteâs core processing clients can take advantage of the fully integrated NuEdge Suite either in an ASP environment or an in-house solution.
NuEdge also gives marketing staff immediate access to customer information without the need for information technology resources. As more banks market additional products designed to fit their customersâ needs, this type of functionality is becoming critical.
âFirst Securityâs decision to leverage NuEdge Suite shows a growing trend in community banks to leverage CRM technology to better manage, track and build successful customer relationships in order to remain competitive in their markets,â said Rachel Landrum, president, Metavante Banking SolutionsâBankway. âWith the availability of NuEdge Suite for our Bankway clients, Metavanteâs CRM expertise is now available to help banks of all sizes improve their marketing strategies and meet their business objectives.â
Metavante Banking Solutions offers the most comprehensive set of integrated products and services for financial service providers that are centered on customer and account management, specializing in deposit, loan and trust accounts. Two core processing products offer clients flexibility in choosing either a licensed or an outsourced solution: Bankway, which is run either in-house or in a hosted environment; or the Integrated Banking Solution, an outsourced platform. Bankwayâs core banking software uses a single customer-centric database to produce a broad range of customer and account information. Its flexible, open-system design allows for seamless connections to third-party delivery channels. The Integrated Banking Solution includes core account processing, fully integrated delivery channels, business and marketing analytics, integrated payments, image, risk and compliance solutions, along with business and technology consulting. Metavante Banking Solutions serves over 1,500 financial services providers, ranging from community banks to the top 100 U.S. Banks.