Reuters (LSE: RTR; NASDAQ: RTRSY), the global information company, is opening the worldâs first virtual news bureau in Second Life. Created by Linden Lab, Second Life is an online world inhabited by hundreds of thousands of users worldwide and is one of the worldâs most popular virtual economies. The opening of the bureau is part of Reuters strategy to embrace new digital platforms to deliver next generation news and information.
Tom Glocer, Chief Executive Officer, Reuters, said: âReuters is all about innovation - new technologies, new audiences, and new ways of presenting the news. In Second Life, we're making Reuters part of a new generation. Weâre playing an active role in this community by bringing the outside world into Second Life and vice versa.â
Reuters reporter Adam Pasick, who will be known as Adam Reuters in Second Life, will serve as virtual bureau chief. He said: âLike any reporter, I'll cover Second Life events as they happen, interview residents and uncover interesting stories. Reuters capability and experience in news and financial reporting will be valuable to the thousands of people who need to make decisions about how they run their businesses inside Second Life. Whatever the news, Reuters will be there.â
Second Life residents will be able to keep up with the latest news by using a new feature dubbed the Reuters News Centre, similar to a real world mobile device. Users will be able to carry this free Heads Up Display (HUD) carrying live Reuters feeds of real-life and Second Life news wherever they go in the virtual world.
In addition, residents will be able to visit the Reuters Atrium, a town hall community centre, where they can meet to discuss events, see the latest images and videos of the day, or just chat with their friends. A button on their Reuters News Centre will alert them to discussions and instantly teleport them to chat areas in the Reuters Atrium from wherever they are in Second Life.