ACE Software Solutions prepares for new phase of growth

Rivercalm selected as marketing and public relations advisors

London, 21st March 2006 – ACE Software Solutions, provider of fully integrated Straight Through Processing (STP) enabled payments and transaction processing solutions for the banking sector, today announced the appointment of international Marketing and PR Consultancy Rivercalm to create and deliver a communications strategy that will support the company’s expansion plans which includes the delivery of new products and services.

Since 1991, ACE Software Solutions has developed and implemented end-to-end transaction processing message solutions enabling improved STP in the banking and Securities sector. Incorporation of advanced Artificial Intelligence (AI) techniques further enhance the value of their solution set, by drastically reducing manual interventions and dramatically increasing STP to up to 98%. The company’s operations span the European, North American and Asian markets with a client base that includes leading international financial institutions and an active partner network. A number of new industry initiatives and regulatory requirements have created new challenges for the banking sector and ACE Software Solutions is well positioned to offer solutions to address the IT requirements that today’s dynamic businesses demand.

In particular, the latest offering from the company is Pelicanâ„¢, a real-time payments, liquidity and cash management solution. Pelican integrates proven components of ACE Software Solutions product suite and enables banks to reduce costs, through efficient, secure, transaction processing using SWIFTNet. This solution is designed to enable Banks to meet the challenges that SEPA (Single European Payments Area) and the new TARGET2, RTGS (Real Time Gross Settlement) system regulatory requirements will place upon existing operational environments.

Rivercalm, a respected strategic marketing and PR consultancy specialising in the technology sector, will be responsible for the creation and implementation of a communication strategy that will raise the profile of the company in the financial services market through improved communications with ACE Software Solutions customers, partners and new business prospects.

Parth Desai, Chief Executive Officer, ACE Software Solutions comments. “We chose Rivercalm because the team is recognised for delivering results. Their strategic approach to marketing and proven methodology of executing creative communications programs is refreshing.”

He adds, “We firmly believe our solutions offer the banking community real options for dealing with the myriad of challenges facing them in a market that is very competitive and increasingly regulated. It is very important to us that our industry expertise, proven technology and customer satisfaction no longer remains the best kept secret and we look forward to Rivercalm helping us raise our profile in the market.”

Jenny Swift, Managing Director of Rivercalm, said “In this highly competitive financial technology market it is imperative that ACE Software Solutions have a cohesive communications strategy and we are delighted to be working with their team to help them achieve their goal. As always, the success of our clients is a top priority and we appreciate that it reflects well on our team and all those in our extended network that enable us to consistently deliver excellent results and real value.”

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