signs more than 200 ISV’s to its software financing marketplace

Basingstoke, Hampshire, UK – March 13th, 2006 –, developers of the world’s first independent software financing marketplace, today announced that it has attracted more than 200 software partners to its unique independent marketplace.

Since its launch in January 2006, has received unanimously enthusiastic endorsement from international IT analysts, UK and European press, the banking and financing community and a broad range of software vendors.

Partnerships have been forged with many leading UK and European software vendors who see as their first port of call for subscription financing. Many are coming to the marketplace to widen their net when sourcing finance, others as one step on the road to embracing a new subscription-based or hosted, on-demand software-as-a-service business model. Whatever the motivation, these ISV’s find a complete set of value-added services to meet their needs at includes amongst its recent sign ups subscription purists Vecta, European document management leader, EASY Software, eService solutions providers Transversal, Document archiving and retrieval software specialists Powerforms and Portwise, the trusted identity and access management company. These software companies join an enviable and expanding group of more than 200 software vendors who have chosen to underpin their subscription licensing ambitions.

Justin Floyd is a respected software entrepreneur and Chairman of and is delighted with the momentum that his vision is generating, “We have delivered the first and most important part of our vision; a place where software vendors can simply and transparently finance their customers’ procurement of software and we are experiencing unprecedented interest from software vendors, analysts and press.” Justin continues “We are now firmly focused on extending our offering to include a broader range of guidance and consultancy to help companies make the transition to the Software as a Service (SaaS) model - even acting as a matchmaker between the business and other software experts that make up our ecosystem, if this is required. So, if for example you’re a software vendor that wants to enter into discussions with a hosted services provider, we can give you access to the industry’s thought leaders. Or, if you need to talk to partners in the Eco system who will help you with challenges such as revenue recognition; we can connect you with a range of experts specialising in new software delivery models.” plans to deliver the next phase of its ecosystem in early May and has already secured the approval and endorsement of a number of major software financiers who are ready to support the financing requirements of the software community including Lombard Finance, BNP Paribas, One World Leasing, Barclays, The Alta Group, Universal Leasing and Siemens. has also signed up a number of leading Hosting providers, System Integrators, Development companies and other services providers who have extensive experience of working with a SaaS model.

Christer Nilssen is CEO of Powerforms Scandinavia and comments, “We have recognised the importance of offering our customers flexible licensing and payment options to remove budgetary issues and give the customer greater freedom to try out software without large upfront investments. Therefore we have adopted a subscription licensing sales model and complements that offering with simple, transparent financing that leaves us in control of the sale.” Christer adds, “ empowers us to focus on developing and selling software.”

“We have evaluated the merits of subscription based licensing both for us and our customers and we believe the opportunities and benefits are substantial,” comments Clive Collier, Managing Director at QSI. “Our customers enjoy greater choice and flexibility and can spread payments over time. For QSI this is a great opportunity too – a chance to overcome customers’ budget restrictions, reduce sales cycles and to convert warm and even tepid leads into hard sales.” Clive continued, “We chose as the financing system that underpins our subscription licensing model and its speed, simplicity and flexibility delivers tailored financing to our customers and enables us to get on with the business of selling software.”

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