CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today that Davidson Companies has chosen the Pivotal Customer Relationship Management (CRM) suite of software applications for its Equity Capital Markets practice.
Davidson chose Pivotal CRM because of its financial services industry-specific functionality which will allow its employees to cultivate deeper relationships with their clients and provide exemplary customer service, as well as provide greater insight into their workflow, automate multi-step processes, and track performance.
Davidson Companies, founded in 1935, is an employee-owned financial services holding company based in Great Falls, Montana. Davidson Companies owns D.A. Davidson & Co., the largest full-service investment firm based in the region. Also part of the Davidson Companies family are Davidson Trust Co., a wealth management and trust operation; Davidson Investment Advisors, a professional money management firm; Davidson Fixed Income Management, a registered investment adviser providing wealth management and other fixed income services; and Davidson Travel, a full-service travel agency.
Before implementing Pivotal CRM, Davidsonâs Equity Capital Markets practice relied on a homegrown system which provided limited reporting and archiving capability and no workflow management. Pivotal CRM will provide Davidson Companies with a comprehensive, integrated, industry-specific application that will increase operational performance, streamline processes across the value chain, and improve responsiveness to client requests. When the Pivotal CRM implementation is complete, Davidson Companies will have approximately 200 users in 20 offices supporting 16,000 contacts.
âAs a result of our growth, we determined that we needed a system that would help us ensure a consistent experience for customers in all of our critical touch points,â said Donn Lassila, chief information officer, Davidson Companies. âWe choose Pivotal CRM because of its unique fit to our requirements and CDC Softwareâs deep understanding of our industry. The application is financial services-specific right out of the box, Microsoft compatible, and has an easy to access web-based interface for our users. Pivotal met all of our criteria for a CRM package.â
âLeading financial services organizations such as Davidson Companies are leveraging CRM to increase sales and marketing effectiveness, and deliver enhanced customer service across all their channels,â said Jason Rushforth, global vice president, Financial Services, CDC Software. âPivotal CRM is a cost-effective application that provides financial services firms the ability to increase revenue, margins and customer loyalty.â