LUXEMBURG, April 6, 2006 â Gemplus International S.A. (Euronext: LU0121706294 â GEM and NASDAQ: GEMP), a world leading provider of secure card-based solutions, announces that GemSense Instant Issuance, its new personalization and card issuance solution, was awarded the Silver Prize in the category for the most innovative and advanced Payments Software/Hardware Product launched in 2005 at the EPCA*/ ECR** Innovation Awards 2005 at its ceremony in Amsterdam on April 4th.
Launched in November 2005 and part of the GemSense range, GemSense Instant Issuance allows banks and retailers to securely personalize chip cards at bank branches or points of sale. Easy to deploy, cardholders can be given a fully personalized smart payment card at their own branch in a matter of minutes, using a small desktop personalization machine.
GemSense Instant Issuance is ideal for quick card replacement bringing greater flexibility to issuers. This can help with customer segmentation strategies, for instance, it could be a premium service to VIP customers or be used to issue co-branded card programs at retailersâ premises.
This solution remains fully compatible with personalization centers where financial institutions can outsource the personalization for high volumes.
GemSense Instant Issuance has won this accolade thanks to its unique design which guarantees easy deployment, provides remote monitoring and technical support. It is compatible with all cards and personalization machines, giving issuers the freedom to choose the most suitable personalization solution for them.
"We are delighted to receive this award, which demonstrates that our product and servicesâ strategy goes beyond the traditional payment card businessâ says Philippe David, vice president, business development, Financial Services âWe are committed to driving the market forward with innovative solutions for our customers, which answer their needs for personalization and online authentication, to name a fewâ.
* European Payments Consulting Association
** European Card Review