Bracknell, Berkshire, UK â April 17th , 2006 â Actuate Corporation (NASDAQ: ACTU), the world leader in Enterprise Reporting and Performance Management Applications, and Alterian, a global provider of database marketing and customer insight solutions, today announced that Actuateâs Enterprise Reporting technology has been embedded within Alterianâs Business Reporting application module. By leveraging Actuateâs world-class Enterprise Reporting platform, Alterian Business Reporting allows its Marketing Services Provider (MSP) partners to create dashboards, track key performance indicators and customise reports for information consumers of marketing data at any level within an organisation, enabling a consistent source of marketing information throughout the enterprise.
Marketers are seeking breakthroughs in analytics and operational efficiencies. Todayâs marketers are demanding that database marketing tools be more accessible and easier to use â even by executives not trained in the practice â in order to spur business intelligence.
By using Actuateâs reporting platform as part of Alterian Business Reporting, any user can access reports to answer marketing performance questions concerning campaign response history, call centre productivity, segment tracking, customer migration and retention and other indicators. These reports can also be scheduled or triggered based on various events and distributed via a Web portal.
âMarketers are increasingly looking to Marketing Services Providers to deliver breakthroughs in analytics and operational efficiencies in order to maintain competitive advantage and track marketing performance,â said David Eldridge, CEO of Alterian. âActuateâs unique application development approach to reporting enables comprehensive report development, management and distribution capabilities that are essential to ensuring the success of Marketers.â
âReporting is a key part of every application and the ability to deliver user-friendly reports to every employee is essential to increasing the value and acceptance of hosted applications, such as those provided by Alterianâs Marketing Services Provider partners,â said Pete Cittadini, CEO and president of Actuate. âThe Alterian approach of enabling the marketing database to serve as a key source of business information to the entire enterprise makes the marketing suite an integral part of improving corporate performance.â
The Alterian Marketing Suite, in use by over 240 marketing departments already, is a fully integrated database marketing environment, incorporating a high performance data store with applications that allow marketers to visualise and analyse their data, create and execute campaigns and report on the results from direct marketing activities.