HedgeStreet Appoints AOL Veteran as VP Marketing, Adds Principal Strategy Consultant

SAN MATEO, CA, October 6, 2005 – HedgeStreet Inc. announced today that Bill McIntosh has joined the exchange as VP of Marketing and that Dr. Robert Dubil will act as Principal Strategy Consultant for the company’s financial instruments group.

McIntosh is responsible for all marketing and product management activities, business development and market research and branding.

"Our goal is to hire the best and brightest talent," said Dr. John Nafeh, Founder and CEO of HedgeStreet. "Bill comes to us with an impressive history of developing and marketing high-profile Internet sites. Prof. Dubil has a distinguished Wall Street background and has advised HedgeStreet in a number of critical development areas in the past - we are delighted to welcome both professionals aboard."

Prior to joining HedgeStreet, McIntosh served as Executive Director, New Products, for AOL. In eight years with AOL, he developed and launched AOL Bill Pay Service and AOL Certified Mail and led key advertising revenue efforts for AOL Personal Finance and Netscape. Previously, he headed the development and launch of WashingtonPost.com, one of the first successful websites launched by a major metropolitan newspaper. McIntosh began his career in 1989 at Warner Lambert Canada managing brands such as Dentyne and Rolaids.

McIntosh holds a BA from Queen’s University in Canada, and an MBA from the Harvard Business School.

Dubil’s career spans financial services and academia, including positions as Director of Risk Analytics Technology and Senior Strategy consultant for Merrill Lynch, and Director of U.S. Fixed Income Options Trading and Quantitative Analysis for Union Bank of Switzerland.

Dubil is currently Associate Professor of Finance at the University of Utah and holds a Certificate in EEC Law & Economics from Tilburg University, Netherlands; an MA (ABD) in finance from the University of Pennsylvania, Wharton School; and an MBA in finance/ statistics and a PhD in finance from the University of Connecticut.

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development