Fimat, a leading global brokerage organization and part of SociÃ©tÃ© GÃ©nÃ©rale Global Securities Services for Investors (SG GSSI), is launching a new brand identity via a print and TV campaign starting on 3 October. The new brand strategy has been developed to better reflect the strong international development, rapid growth and active policy of diversification within the group.
"This initiative goes far beyond a new visual identity and a new look for our brand: our mission is to be a partner of choice in derivatives and securities market brokerage services by anticipating our customersâ needs. This new brand strategy will enable Fimat to continue along the path of development we began 19 years ago. It underlines the strengths we have in the markets and will help differentiate us further from our competitors. The new image more closely mirrors the international nature of our market position and will help demonstrate that we are no longer simply a âfutures specialistâ," said Patrice Blanc, Chairman and CEO, Fimat.
In recent years, Fimat has expanded its reach and range of services from exchange-based futures brokerage to a full range of international financial products and services spanning equity, forex, derivatives and commodities globally, across cash and derivatives markets.