Web-Based Platform Enables Remote Access And Integration

With Best of Breed Third Party Applications

May 4, 2005 - Lawrenceville, NJ – Albridge Solutions, the industry leader in enterprise financial data consolidation and performance reporting, announced today that Protected Investors of America, Inc. (PIA) has chosen to integrate Albridge’s Web-based data consolidation and performance reporting platform into their technology infrastructure. In addition, Albridge will enable PIA advisors to seamlessly transmit updated client holdings information into other best of breed solutions.

"We understand the true meaning of advisor independence and this platform allows our advisors to execute business wherever they wish," said Carol Hallberg, Sr. Vice President for PIA. "Partnering with Albridge is a sound decision for PIA so we can provide our advisors with a solution that enables them to view consolidated account information and reports from various custodians in one Internet based logon. Equally as important is giving our advisors the ability to integrate this client information into other portable applications, such as Morningstar Workstation, that they use to support their practices."

Albridge Wealth Reporting eliminates the need to maintain software and manage voluminous amounts of data by providing an automated and consolidated view of a client’s assets and their performance. Albridge’s solution enables greater productivity, efficiency and the ability to focus on asset acquisition and retention by providing an intuitive, user-friendly interface that is accessible anytime and anywhere.

"Successfully managing data and providing the most accurate information to clients in a timely manner is a basic and critical component of success, but many institutions and advisors struggle to do it effectively," said Stuart Tarmy, Vice President of Marketing, Albridge Solutions. "Albridge has proven it can answer the needs of broker-dealers such as PIA who seek enterprise-level data consolidation and reporting through a solution that can also easily integrate into the other applications they wish to continue using."

Albridge offers a suite of solutions that manages and delivers critical data to financial advisors and institutions. Other solutions include Web Services which allows a seamless and secure way to pass valuable consolidated information from the Albridge database to other critical applications and Replicated Data Services which delivers a fully reconciled and consolidated set of files encompassing the prior day’s investment activity, including transaction and position data. Albridge’s Information Services offers competitive benchmarking reports for financial advisors based on peer-related performance studies.

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