Miami, FL (May 24, 2005) -- Metrics Partners, a market clarity firm focused exclusively on the retirement and wealth management markets, today announced the signing of more than 20 advertisers for its upcoming Retirement Professionals Buyers Guide.
Kevin Adams, Metrics Partners' President stated, "The guide will offer a provocative assortment of offerings from well known companies as well as up-and-comers. I want our guide to be the JC Whitney catalogue of the retirement marketplace."
The paper based publication will deliver vendors' product and service marketing messages to TPAs, service providers including banks, mutual funds, & insurance companies and brokers/advisors.
The "Retirement Professionals Buyers Guide" will debut this summer with a follow-up in November. After receiving the publication in the mail, recipients interested in products or services have the option of contacting the advertiser directly or returning a reply card. Metrics Partners is leveraging a comprehensive proprietary 12,000 contact database of decision makers for the mailings.