GemStone Systems Appoints Write Image As Its Marketing and Public Relations Agency of Record

Appointment part of Gemstone Systems focused campaign on the financial markets

GemStone Systems has announced that it has chosen Write Image, Inc. as its marketing and public relations agency of record. The appointment of Write Image comes as GemStone continues its aggressive path in targeting the financial services market, a market in which the company is already well entrenched with customers such as JPMorgan Chase, Progressive, Washington Mutual and the Union Bank of Switzerland (UBS).

Through its GemFire line of products, GemStone provides organizations the means to dramatically improve the speed of moving data within its IT infrastructure. Based on platform agnostic technology, GemStone allows financial services organizations to reduce data bottlenecks and increase the performance of new application server, portal and integration deployments.

As an example, a major brokerage firm has introduced GemFire into its enterprise data architecture in order to improve the throughput of its electronic trading platform, while providing mechanisms to replicate and persist order/trade data. This allows the brokerage firm to more effectively handle increased trading volumes, connectivity, market data, order routing and order execution.

Executives at GemStone can comment on any of the following topics from a data infrastructure perspective:

- Compliance (basel 2) and risk management
- Real-time trading strategies
- Reference data
- Data provisioning, availability, caching and distribution
- Data integration
- Grid and/or distributed computing (particularly relevant to blade servers)
- Java, Linux, .Net

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