Miami, FL (April 31, 2005) -- Metrics Partners, a market clarity firm focused exclusively on the retirement and wealth management markets, today announced the "Retirement Professionals Buyers Guide". Two times a year the paper based publication will deliver vendors' product and service marketing messages to TPAs, service providers including banks, mutual funds, & insurance companies and brokers/advisors.
Kevin Adams, Metrics Partners' President stated, "We developed this product based on our experience with last year's 401k card deck. The recipients that were surveyed liked being informed of the advertiser's offerings. We opted to convert to a catalog format because of the increased size, reply card inserts, and full-color attributes."
First to buy ad space was ICC Plan Solutions, a fast growing Charlotte NC provider of participant education and enrollment kits. "Direct marketing is a key component of any well thought out, integrated marketing plan. The Retirement Professionals Buyers Guide will compliment our existing strategy to reach every potential buyer in the marketplace through direct marketing," stated Doug Hall, ICC Plan Solutions President.
The "Retirement Professionals Buyers Guide" will debut in June of 2005 with a follow-up in November. After receiving the publication in the mail, recipients interested in products or services have the option of contacting the advertiser directly or returning a reply card. Metrics Partners is leveraging a comprehensive proprietary database of decision makers for the mailings.