MEGA to Host Customer Presentation on Enterprise Architecture from British American Tobacco

12th April 2005, The Courthouse Kempiski Hotel, London

London, 23 March, 2005 - MEGA International Ltd., a leading independent provider of Business Process Analysis (BPA) and Enterprise Architecture (EA) modelling solutions, whose clients include organisations such as Legal & General, Renault Nissan and the Carphone Warehouse, has announced the first in a series of "Focal Point" conferences, intended to provide strategic guidance and implementation experience from companies who are currently using EA in their business. The first conference, taking place on 12th April, 2005 at The Courthouse Kempiski Hotel, London, will feature an exclusive customer presentation from British American Tobacco, the second largest quoted tobacco group in the world.

Targeted at senior business executives and CIOs, the conference offers a valuable opportunity to find out more about Enterprise Architecture and to better understand how it can benefit your business.

Sadie Legard, Global Architecture Methodology Manager at British American Tobacco (BAT), will provide a real-world perspective, explaining how BAT is using MEGA in the context of their global enterprise architecture initiative. She will also discuss the reality of deploying MEGA solutions on a global scale.

"While leading analyst houses such as Gartner and META Group recognise Enterprise Architecture as a key building block to drive business performance, the subject remains little understood by the wider business community," comments Ludovic Relandeau, UK Country Manager for MEGA International. "As well as offering a practical demonstration by a leading EA customer, the forthcoming Focal Point conference will provide delegates with an opportunity to broaden their understanding of this critical business issue."

Topics that will be addressed at the conference include: the deployment of EA in a highly competitive environment; the increasing need for transparency and regulation compliance, and the impact of EA on business and corporate governance.

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