ProClarity Announces Support for Microsoft's Digital Pharma Initiative

-- Proclarity Analytic Platform and Microsoft-based Technology Enhance Pharmaceutical and Healthcare Businesses with Best-of-Breed Business Intelligence Solutions --

BOISE, Idaho, March 22, 2005 - ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced support for Microsoft's Digital Pharma initiative, a practical vision and solutions framework which enables pharmaceutical and life sciences companies to realise their full potential by increasing speed-to-insight and value-for-cost. ProClarity® is a recognised provider of business intelligence (BI) tools designed to help healthcare and pharmaceutical companies improve operational performance through enhanced patient and prescription management.

"Pharmaceutical and healthcare organisations have unique business intelligence needs because they deal with such massive amounts of complex data," said Clay Young, ProClarity senior vice president of strategic marketing. "ProClarity has had the opportunity to help many of these types of businesses significantly improve their operations and identify savings through the detailed analysis of patient and prescription data. We look forward to working with Microsoft on this initiative to enhance the performance of pharmaceutical and healthcare businesses with unique business intelligence solutions."

Microsoft Digital Pharma addresses two fundamental capabilities critical for future business success in the pharmaceutical industry: "speed-to-insight" and "value-for-cost." The ProClarity Analytic Platform provides a robust foundation from which customised analytic applications can be developed to meet the unique BI needs of pharmaceutical and healthcare businesses. With ProClarity analytic tools, these organisations are able to perform detailed analysis of customer and prescription data to identify both cost-saving and operational improvement opportunities.

"The functionality of Proclarity's analytic tools is a great example of how technology can speed up customer insights, and therefore accelerate business decisions and operational enhancements" said Steve Shihadeh, general manager, Microsoft Healthcare and Life Sciences. "ProClarity has an excellent grasp of what Microsoft Digital Pharma is all about with tools that deliver on that vision."

ProClarity 6 is an enterprise-class analytic platform designed to enhance IT productivity and performance, while providing organisations with a comprehensive understanding of corporate operations and the tools for proactive business management.

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